Make something marvelous.

Create a compelling story about it.

Share the story with those who want to hear it.

That’s how it works.

Take Pop’s Eggnog for example. As I wrote in a recent post, this marvelous holiday concoction has been a tradition in our family dating back to the 1930’s, when Pop (my dad) and a few fraternity brothers made a batch together. Fast forward to November 19, 2018, and that same eggnog is being served up at Solstice Wood Fire Cafe & Bar, a kick-ass establishment that serves up food and drink that showcase the best local and seasonal Gorge and Pacific Northwest ingredients. Said establishment also happens to be managed by Pop’s youngest granddaughter.

Solstice decided to offer Pop’s Eggnog and share the story of how it made its way from a kitchen in a fraternity house more than 80 years ago, to the kitchen of one of the Columbia River Gorge’s most beloved restaurants. They’ve made something marvelous. The’ve created a short, but compelling story about it. They’ve shared that story with those who want to hear it.

And Pop’s Eggnog? It’s flying off the shelves.

That’s how it works.

Here’s the thing: What worked for Pop’s Eggnog can work for us too.

Make something marvelous. It doesn’t have to change the whole world, just the world of those who want what we have to offer.

Create a compelling story about it. It doesn’t have to resonate with everyone, just with those who want what we have to offer.

Share the story. It doesn’t have to reach every audience, just the audience that wants what we have to offer.

That’s how it works.